1. Improved Deliverability
Every day, ISPs and email security filters find new and inventive ways to block spam while, in turn, impeding the deliverability of opt-in email marketing by false positive filtering. If you’re concerned about deliverability, you’re not alone. It’s the single most important concern for email marketers today.
Rarely do even massive global enterprises have the resources or expertise to tackle email deliverability in-house given its ever-changing landscape. Assured deliverability requires up-to-the-minute knowledge of email filtering tactics, email and ISP regulations, plus supportive relationships with major ISP providers to successfully negotiate compliance issues. Today’s IT departments are stretched to the limit, responding to blacklist issues and spam complaints. But Listrak offers VIP treatment, constantly mediating deliverability issues and maintaining your whitelist status with leading ISPs.
According to MarketingSherpa’s Email Marketing Benchmark Guide 2006, the number of business-to-business marketers using a professional, outsourced email marketing application to avoid filtering is expected to increase 13 percent, while business-to-consumer marketers doing the same are slated to double in 2006.
Listrak invests heavily in deliverability research and development, offering trusted, reliable, integrated solutions and services to ensure client communications get to their intended recipient. We’re industry experts, managing all technical
details and relationships behind the scenes, so you can focus on the marketing message and campaign benchmarks.
Each Listrak account includes:
- Deliverability problem resolution
- Major ISP whitelist status management
- Sender ID and DomainKeys support
- Deliverability reporting
- Blacklist monitoring and mediation
Listrak clients enjoy the benefit of having a team of deliverability experts working on-call for any issues that may arise.
