9. Compliance with Regulations and The CAN-SPAM Act
Dedicated in-house email compliance specialists and legal fees are costly investments. Recent government regulations including the 2003 CAN-SPAM Act raises the corporate compliance bar, inflicting substantial consequences on those businesses in default.
The two most critical compliance issues on the email marketing landscape today require email marketers:
1. honor unsubscribe requests, and
2. include a physical postal address on outbound emails
If you’re still struggling to achieve CAN-SPAM compliance, you’re not using resources wisely. While many in-house solutions don’t include adequate suppression or compliance requirements, the Listrak global suppression and template system ensures you conform to the ever-changing compliance landscape. We’re the experts, in tune daily with changes in the industry. As regulations change, your customer mailings through the Listrak system remain lawful.
