Listrak and Znode Bring Comprehensive Email Marketing Solutions to Znode Ecommerce Platforms
Partnership integrates best-in-class technologies to allow end users to increase conversions and re-capture lost revenue
July 5, 2011: Listrak, a leading provider of email marketing solutions, and Znode, the industry leader in multi-store ecommerce software, formerly announce their strategic partnership that aims to assist end users in lowering shopping cart abandonment and improving customer engagement. More specifically, the Listrak Shopping Cart Abandonment Solution has been integrated with Znode’s leading ecommerce software platforms Multifront® and Marketplace™. The result is a fully automated, behaviorally triggered remarketing solution that prompts abandoners to complete the sale, providing end users with immediate impact to cart conversions and revenue.
”Shopping cart abandonment is real pain point for all online merchants, costing billions per year in lost revenue. Our technology partnership with Listrak now provides our customers a comprehensive integration with our ecommerce platforms that will allow them to recapture lost revenue,” says Vish Vishwanathan, CEO of Znode. “The value of remarketing is fully realized with Listrak’s innovative solutions by way of increased cart conversions and re-engagement techniques that will lead to a very real ROI for our end users.”
Shopping cart abandonment has risen to 71%, as reported by Forrester, translating into an $18 billion issue for online retailers. With 7 out of 10 carts being abandoned, it becomes imperative for online retailers to put a strategy in place to recoup that lost revenue.
“Our commitment is helping online retailers drive sales and marketing ROI, which is why we’re continually innovating and partnering with leading ecommerce platforms like Znode. Providing our automated Shopping Cart Abandonment Solution, integrated with their ecommerce platform, enables merchants to immediately impact online conversions and revenue,” says Ross Kramer, CEO of Listrak.
“As part of our growth strategy, the Destination Ecommerce website is important in allowing us increased brand awareness with our target audience, but also in showcasing the knowledge and ability of our certified industry partners” says Travis, “We realize that we must leverage their expertise in many related areas to deliver a more complete ecommerce solution and dialogue with the end customer who is concerned about the performance of their online business”.
For more information about Znode, visit www.znode.com and the community resource site, www.destinationecommerce.com.
About Znode
Znode® is a fast growing, innovative ecommerce software company focused on increasing sales and profit margins for companies who sell online. Our industry leading software Multifront® makes it easy for retailers to launch multiple online stores using a single integrated system. Our revolutionary Marketplace™ software expands your online footprint by enabling your distributors, affiliates, vendors and business partners to quickly setup turnkey stores across web, mobile and other devices.