Guest: John Serrano, eCommerce Manager, Bachrach
|
Download this webinar to learn how John Serrano, eCommerce Manager for Bachrach, a boutique menswear collection and Volusion merchant, is using the automated shopping cart abandonment solution to recover lost sales from shoppers who don’t complete the purchase. John shares how the three message series is achieving an average 16% conversion rate and increasing online revenue. Ross Kramer, Listrak CEO, also shares best practices and insights to successful cart abandonment strategies, including how to:
- Recover lost sales with this automated solution that uses email to re-engage shoppers
- Increase customer lifetime value with triggered campaigns that proactively prompt customers to re-purchase
- Use customer purchase metrics to segment and specifically target to increase conversions
|