Email Marketing Firm, Listrak, Adds Customer Purchase Metrics for More Relevant Messaging
Listrak Releases New Feature Providing Insights for Increased Relevance and Interaction
LITITZ, PA, May 19, 2011 - Listrak, a leading email marketing solutions provider, announced a new feature release to its web-based email marketing platform. The Customer Purchase Metrics Sync feature provides clients with behavioral and purchase insights enabling better segmentation and targeting to create more relevant and timely messaging.
The new feature automatically collects, analyzes and reports customer purchase metrics, including total lifetime spend as well as 1, 2 and 3 year spend, total number of orders, first and last order date, average time between orders, recently purchase products and projected next order date. Listrak clients can filter their lists and email conversations based on these metrics to create highly relevant emails that get customer to interact and purchase.
"Our focus is providing solutions for online retailers to create relevant and engaging email communications that drive revenue and customer lifetime value,” said Ross Kramer, Listrak CEO. “Having these metrics enables our clients to understand customer behavior to better target and create messages that prompt interaction whether it’s promotional, post purchase, shopping cart abandonment or any other type of campaign.”
To learn more about Listrak’s email platform and ecommerce solutions, visit www.listrak.com.
About Listrak
Listrak is an email marketing firm providing the solutions, software, and expertise to optimize the value of email. Listrak works with clients like Waterford, Wolfgang Puck, Royal Doulton, La-Z-Boy, and Movies Unlimited to develop engaging email marketing that goes beyond the inbox to the individual, to deliver the extra percent in effectiveness and ROI.