Movies Unlimited Shopping Cart Abandonment Email Campaign
Featured on Anne Holland's Which Test Won
A lot has been written about whether or not to include a special offer or discount in a shopping cart abandonment email message. Some online retailers are afraid that they'll be training their shoppers to abandon carts in order to save a couple of bucks, which diminishes their overall profitability. Others feel that a discount is necessary in order to entice shoppers to complete the purchase.
So who is right? We put it to the test with Movie Unlimited's shopping cart abandonment email campaign. To view samples of each campaign and to vote on the one you think achieved the highest results, go to Anne Holland's Which Test Won. You might be surprised by the results!
To learn more about Movie Unlimited's campaign and shopping cart abandonment email campaigns, watch Ross Kramer's webinar on demand "Automated Shopping Cart Abandonment: Using Email to Recapture Lost Sales."