Making Sense of Metrics: How to Navigate, Calculate, and Effectively Use Data to Increase Marketing ROI
Hosted by Brandon Brophy and Karen Nuss
Email provides more customer data than any other marketing channel. The challenge a lot of marketers face, however, is how to decipher the data and use it effectively. In this session, Brandon Brophy will discuss five metrics you should be monitoring - retention rate, average order value, customer spend, purchase cadence, and customer lifetime value. He’ll provide easy tips for navigating and calculating the data so the numbers become less intimidating and more user-friendly!
Karen Nuss will then show you how to use the data to create strategic email campaigns that engage your customers. Email is all about listening to customers and responding to their needs, and this session will show you how to successfully communicate with your customers on a personal basis.
It is free to participate but space is limited so register today. Registration confirmation and details will be emailed to you. This session will be recorded and will be available On Demand.