60 Second Problem Solver: I've been planning my holiday email marketing campaign for months. Any last minute suggestions?
Published on MarketingVox
60 Second Problem Solver: I've been planning my holiday email marketing campaign for months. Any last minute suggestions?
Here are two, courtesy of Listrak.
One, review what worked the best last year - which creatives, messaging, offers lead to the highest conversions and spikes. The emails that were forwarded and shared with the social networks the most are another metric to check ou.
Two, remember that people will be shopping beyond December 25 so don't just promote sales and exchange policies, but also focus on cross-sell, up-sell and gift card redemption reminders. Listrak points to one telling study by SeeWhy, which found that shopping cart abandonment rates peak at 87% on January 5 and 6, after sales volumes peak. Shopping cart abandonment rates across the U.S. eCommerce sector averaged 73% the first two weeks of January, a 12% increase over the lowest day of the year, December 16, at 61%. Listrak says the research suggests that people are shopping but the items they’re adding to their carts are either out of stock or shipping rates are too high.