The Total Economic Impact of Using Listrak's Email Marketing Solutions
Special Guest - Sadaf Bellord, Forrester Consulting Senior Consultant
July 27, 2010 at 1:00 ET
There has been a fundamental shift in the way email marketers view success. The low cost of email and lenient CAN-SPAM regulations caused a frenzy in the email space that led marketers to blast their messages out to every address they could find. But those days are over. To be successful, emails must be targeted, relevant, and timely. Marketers are measured on campaign ROI and customer lifecycles, not just open and click metrics. They must rely more heavily on technology to automate campaigns based on subscribers' behaviors and on web analytics to measure results. That's where Listrak can help.
Join us for this one hour webinar as Forrester Consulting Senior Consultant, Sadaf Bellord, reports findings of our Total Economic Impact - including payback period and ROI. In a commissioned study on behalf of Listrak, Forrester Consulting examined the potential return on investment that organizations may realize by implementing Listrak's email marketing solutions. Learn where and how significant costs savings were achieved by Listrak's clients during an informative presentation that pulls back the curtain on the mysteries of strategic and engaging email marketing.
We'll cover:
- How Listrak is helping its clients achieve 95% risk-adjusted ROI
- The incremental revenue gained through Listrak's Shopping Cart Abandonment, Purchase Cadence Optimization, and other behavioral email marketing
- Savings in cost, time, and resources
- Increases in revenue and productivity
Register Here: http://www.listrak.com/Webinar/TEI/#Register