Google’s Web Analytics Evangelist, Avinash Kaushik, Teams with Listrak to Present Marketing Webinar
Engagement Messaging Solutions Provider Listrak Offers Complimentary Webinar on Actionable Web Analytics
LITITZ, PA, November 19, 2009 - Listrak, a leading engagement messaging solutions and service provider, today announced its upcoming educational webinar featuring Avinash Kaushik, Analytics Evangelist for Google, who will present "Actionable Web Analytics: Five Tips For Insightful Analysis," on December 1, 2009 from 1:00-2:00 PM EST.
"Understanding the power of web analytics as well as knowing what data to take note of and how to translate that data into improved marketing efficiency, and ultimately greater returns on your online investments, is key for every business online," said Avinash Kaushik.
Online marketers attending the webinar will learn practical tips for finding the important actionable insights within their web data. Bounce rates, segmentation, pan-session behavior analysis, key success metrics and more strategies will be covered.
To learn more and register for "Actionable Web Analytics: Five Tips for Insightful Analysis", visit www.listrak.com/webinar/Five-Tips-For-Insightful-Analysis.asp.
Twenty-five copies of Kaushik's newly published book Web Analytics 2.0 will be given away to webinar attendees. To enter for a chance to receive a copy of the book, attendees must pre-register for and attend the live webinar. Winners will be randomly selected after the session and notified via email. This webinar also will be recorded and available on-demand in Listrak's online resource center.
About Listrak
Listrak is an engagement messaging solutions provider offering marketers the platform and expertise necessary to engage their audience with email conversations. Listrak works with companies like Motorola, Navistar, Royal Bank of Scotland, Waterford Crystal, and Wolfgang Puck to develop engaging email marketing solutions that increase ROI. Visit www.listrak.com to learn more.
About Stephanie Miller
Avinash Kaushik is the author of the newly published book Web Analytics 2.0 and best-selling book Web Analytics: an Hour a Day. He is also the Analytics Evangelist for Google and the co-founder of Market Motive, Inc. Avinash works with companies to help evolve online marketing strategies to become data-driven and customer-centric organizations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association. You'll find Avinash's web analytics blog, Occam's Razor at www.kaushik.net/avinash.