2008 Email Marketing Days Offers Attendees Key Points and Objectives to Increase Campaign Performance
Interactive sessions, private consultations, and networking events give sold-out crowd direct access to industry experts and thought-leaders
LITITZ, PA, Sept. 9, 2008 - Listrak, a leading email marketing solution provider based near Lancaster, PA, today announced the conclusion of its 2008 Email Marketing Days conference. The two day conference at Philadelphia’s historic Loews Hotel kicked off Sunday, Sept. 7, with the first of its two networking events, a welcome reception at SoleFood Restaurant. Attendees were able to meet the speakers, including David Daniels from JupiterResearch, Charles Stiles from Goodmail, Austin Bliss from FreshAddress, Chad White from the eec, and Justin Weiss from the Digital Policy Group, as well as Listrak’s staff, customers, and other attendees.
The conference began the next morning with a breakfast meeting hosted by Listrak’s CEO Ross Kramer who gave an overview of Listrak’s newest features as well as a glimpse at the product roadmap. The breakfast was followed by an exciting keynote presentation by David Daniels, who addressed the need to understand the differences between engaged and inactive subscribers and how organizations should speak to each group. Melissa Campanelli from eM+C Magazine then presented a topic on email marketing best practices and the morning was rounded out by a Q&A panel of deliverability experts, including Ken Takahashi from Return Path, David Daniels, Ross Kramer, and Matt Elliott from Listrak.
After lunch the conference was divided into three separate session tracks for the remainder of the event – technical, best practices, and a Listrak Certification course. The technical track focused on the latest tools that can help solve problems in deliverability, authentication, list and data management, CAN-SPAM compliance, landing page optimization, and event triggered messaging.
The strategies and best practices track was made up of several Listrak customer case studies focusing on ways to grow, manage, and segment lists, design appealing emails for the inbox, and how to use dynamic content and advanced reporting features to increase the relevancy of the messages.
Monday night’s networking event was held at Lucky Strike Lanes, an upscale bowling alley with a 1950s Hollywood theme. Attendees were truly able to network with and get to know one another through the fun and active environment.
But what was perhaps the most beneficial event at 2008 Email Marketing Days were the private one-to-one consultations offered to attendees. Attendees scheduled their sessions in advance so time away from the conference was kept to a minimum and they were encouraged to bring sample campaigns for individual analysis and specific questions relating to their email marketing procedures. Listrak’s experts were available to help attendees with deliverability, design, list management, dynamic content, integration, or support issues. These sessions offered the personalized help that is missing from most conferences and attendees walked away with the knowledge they needed to make their campaigns better.
About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. It is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L’Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.