HTML Messages
Other HTML message resources available:
Today, most email clients are sophisticated enough to display both HTML and text-based messages. For targeted emails in which images are an integral marketing and informative component, such as advertisements and newsletters, you should choose HTML. HTML offers greater control over formatting, layout, color, fonts, graphics, and branding. A visually pleasing design can affect your readers’ abilities to process and enjoy the information you’re providing, while offering one more avenue for brand saturation. HTML design also opens up a wealth of possibilities and interactive functionality within each email. It gives you the ability to embed forms, links and surveys to truly participate with your reader.
To ensure that your HTML email looks its best in all possible email clients, there are some practices you should follow, such as embedding graphics properly, using graphics and colors to enhance but not overwhelm, and staying up to date on any changes that ISPs make on blocking and filtering images.
Listrak includes several pre-designed HTML templates that you can use to create clear, concise, and attractive HTML newsletters and emails. Or, you can design your own templates and save them in Listrak's HTML template manager. Message text can then be added and easily edited in the code or WYSIWYG views. Listrak can also design custom templates for you to use in all your email campaigns.
