Owner/Operator, The Brickery Grill and Bar
As owners and operators of The Brickery Grill and Bar in Sandy Springs, just North of Atlanta, Bruce and Sally Alterman are now in their 17th year. Bruce spent his first decade in business running the produce division for his family’s chain of supermarkets, Big Apple and Food Giant Stores. During that time, he orchestrated a growth of 20% or more each year as the company was growing and opening stores rapidly.
What he learned about marketing and operating a business never left him. Today, The Brickery reflects what he likes to call the best of both worlds: An independently owned restaurant with a “Mom and Pop” approach relying on a scaled down and reapplied version of the marketing and operating systems that ran a 100 store chain.
Today, Bruce will speak to how his permission based e-mail marketing program, through Listrak, has evolved and its importance in seeing The Brickery become and household name in the Sandy Springs community.
General Manager, Bahamas Ministry of Tourism
Andrew Adderley is based in Plantation, Florida and works for the Bahamas Ministry of Tourism as a General Manager, with responsibilities for the strategic direction of the digital plan, which includes the Official Website for the Bahamas and partnership marketing for the on-line travel agencies. His role encompasses formulating strategies, creating and implementing process documents, training, and the execution of project management methodologies. He has established best practices methods, which are applied directly to his marketing efforts for the Bahamas Ministry of Tourism. As a member of the Direct Marketing Association, along with several other travel related organizations, he maintains a consistent networking community. He holds a Bachelor of Science in Business Management and Marketing, and a Graduate Certificate in Electronic Commerce.
In 2004, he relocated from Toronto, Canada, after 4 years as the National Manager, with responsibilities for marketing and sales for the Bahamas Ministry of Tourism. His role included establishing and implementing strategic plans for the Wholesaler/Tour Operator and Retail Chain Travel agencies throughout Canada. While in Canada, he was a member of the Association of National Tourist Offices and represented the Bahamas in conjunction with The Bahamas High Commission in Ottawa, Ontario on official joint missions. Andrew’s sales and marketing experience began in the Northeast United States, including: New York, New Jersey, and New England. Prior to moving to Canada, Andrew worked as the Regional Marketing Manager for the Bahamas Ministry of Tourism in Boston, Massachusetts – he was instrumental in formulating new tour operator programs, implementing travel agency training programs and presentations, developing core markets for the Bahamas, and identifying strategic travel agency partners to market and promote the Bahamas. He served on the Board for the Caribbean Tourism Organization and chaired one of the most successful fund raisers held in Boston, Massachusetts.
President, FreshAddress
Austin first conceived of the value of linking old and new email addresses over a decade ago, when he was trying to locate an old friend. He was the driving force behind the original design and development of FreshAddress’s patented Email Change of Address (ECOA) technology. Prior to FreshAddress, Austin also won national recognition for his innovative technical work with the UN and the Carnegie Foundation. Austin is an active member of the Direct Marketing Association’s Committee for Environmental & Social Responsibility, Chairperson of the List Growth & Engagement Committee for the Email Experience Council, Board Member for the Program Advisory Committees for the DMA’s DMDays and NCDM conferences, a frequent content contributor to industry publications, and a highly-regarded presenter at national industry events and conferences. The Direct Marketing Educational Foundation recently named Austin a “Rising Star,” an award bestowed on four individuals under 40 across the country who have demonstrated strong leadership skills, a track record of outstanding results, and a solid reputation for "giving back" through direct marketing education.
Support Engineer, Listrak
Listrak Support Engineer Brandon Brophy has worked for Listrak since July 2007 as a Support Engineer. He brings to the company an excellent Customer Service background, including a willingness to do whatever needs to be done to make Listrak’s clients feel comfortable and cared for. Brandon earned a Bachelor’s of Science in Information Technology from the Rochester Institute of Technology in Rochester, NY, where he was born and raised.
Project Manager, Vertex Internet
Keith Brown has more than 24 years experience in information technology. An integral member of the Vertex Internet team since 2003, he focuses on providing highly scalable, web based applications specializing in e-commerce solutions.
Communication is Keith’s forte. A quick sense of humor combines with his vast business, technology, and marketing experience, and results in conversation that is informative and memorable. Clients Keith works with, including industry leaders like Case New Holland, USI, Turner Classic Movies, and Movies Unlimited, respect his ability to understand their needs and deliver a final web application, web site, or e-commerce platform that exceeds their expectations.
Prior to joining Vertex Internet, Keith held management positions with Cimbrian, Wachovia Bank, and Core States Bank. Keith holds a bachelor’s degree from Bloomsburg University in computer science and is a Microsoft Certified Systems Engineer.
Graphic Designer, Listrak
Travis Buck is a Graphic Designer at Listrak LLC and Vertex Internet. Travis graduated with a Bachelor of Science degree in Graphic Design (BGD) from Pennsylvania College of Technology and began working for the company soon after. His interests lie in both multimedia and print design. Since his inception with the company he has worked on everything from website and custom email template design to print advertisements and corporate identification.
Editor-in-Chief, eM+C
Melissa is Editor-in-Chief of eMarketing + Commerce, eM+C, a Target Marketing Group publication, which launched with the September 2007 issue.
Offering extensive coverage of every facet of e-marketing and e-commerce, eM&C is written for purchase-empowered C-level decision makers. Specific editorial coverage areas include search engine marketing and optimization, e-mail marketing, database marketing, analytics, mobile marketing, video marketing, affiliate marketing, social networking, behavioral targeting and Web optimization and analytics.
As with all Target publications, eM+C is committed to offering strategic information about how to use these technologies. Readers span all industries: Publishing, manufacturing, retail, financial services, health care, etc.
eM+C also has a weekly strategic e-letter called eM+C Weekly, and a web site (www.emarketingandcommerce.com), which offers a variety of additional content.
Prior to becoming editor-in-chief of eM+C, Melissa had spent ten years at DM News, where she was first a senior editor and then deputy editor. She also is a leading expert in small business e-commerce and author of the books "Entrepreneur Magazine's Open an Online Business in 10 Days" and "Start Your Own e-Business."
Vice President and Research Director, JupiterResearch
As a VP and Research Director for JupiterResearch's CRM, Retail, Site Operations and Marketing Operations practice areas, Daniels is intimately involved with covering e-mail marketing and operations. David's research studies evaluate ESPs, detail operational tactics, identify changes in consumer e-mail behavior and provide short and long-term strategies to address deliverability. With over 15 years of experience in direct-to-consumer marketing, Daniels is recognized as a thought leader in his domain and is frequently quoted in The Wall Street Journal, The NY Times, Business Week, CRM Magazine and other major media outlets.
Prior to joining JupiterResearch, Daniels served as president of his own marketing and Internet commerce consulting firm, 1 World Design. For clients, including JDR Computer Solutions and retailers Urban Outfitters and Anthropologie, Daniels was responsible for a range of activities from developing operational strategies and business plans to building web sites and online marketing campaigns. In his capacity as president of 1 World Design, Daniels also took on a variety of acting-executive roles including Chief Operating Officer for an online restaurant portal and VP of Operations for online furniture retailer.
Support Engineer, Listrak
The majority of Joe's experience and education is from within the realm of network infrastructure, server applications, and end user support. Joe attended Pennsylvania College of Technology and obtained a degree in Information Systems: Network Administration and Technical Support. Joe also attended Escola Technica Tupy, a private technical institute in the south of Brazil, where he had courses in graphic design, server administration, and structured programming. Joe has worked in the IT field for over 5 years. Joe started at Listrak as a Support Engineer in May of 2006. With his background in core networking technologies, Joe is a great resource for many of the more advanced and technical aspects of email marketing. Joe always tries to adhere to his first rule of support: If we don't take care of the customer, somebody else will.
Director of Client Services, Listrak
Matt has over 13 years of experience in the information technology field and holds a BS in Business Administration from Albright College. During his career, he has worked in various roles including support, administration, and project management. He has been with Listrak since 2004 and currently serves as the Director of Client Services where he is responsible for ensuring that customers have a positive experience via a world-class, comprehensive training and support system. Matt has also become Listrak’s deliverability expert on both the technical and creative side.
President, NetworkDirect
Mr. Emory has served as Program Director for the Franklin Mint, Marketing Director for National Liberty & Colonial Penn Insurance, Senior Vice-President Account Management for Roska Direct/Weightman Group, President of Emory McClure- a division of the McClure Group. NetworkDirect, the company he founded in 1997 specializes in developing multi-channel marketing programs that integrate store and Web site traffic building with permission e-mail and traditional direct response media.
NetworkDirect, established in 1997 is a full service direct response agency that specializes in direct and e-mail marketing. The Philadelphia Direct Marketing Association awarded the 2006 Benny Award for Best Customer Relationship Management Campaign to Network Direct for the “Moe’s Southwest Grill E-mail Campaign”. NetworkDirect’s clients include Charming Shoppes, Entergy, Franklin Institute, Philadelphia Zoo, WebMD, Moe’s Southwest Grill, Planet Smoothie, Shane’s Rib Shack, PJ’s Coffee and several other restaurant franchises.
Director of Policy, Habeas, Inc.
Called the "dean of corporate privacy officers" by Inter@ctive Week Magazine, Ray Everett-Church is an internationally recognized expert on privacy law and Internet-related public policy. In 1999, he became the world's first Chief Privacy Officer, creating a position that many of the world's largest companies – including IBM, Microsoft, Bank of America, AT&T and American Express – have emulated to help them manage their privacy issues.
Ray currently serves as Director of Policy for Habeas, Inc. Previously he founded PrivacyClue LLC, a privacy-oriented consultancy and served as VP for Consulting at privacy and security consulting firm ePrivacy Group, where he was part of the team that built anti-spam technology company TurnTide Inc. Prior to that, he worked at ground-breaking Internet advertising firm AllAdvantage. He also worked as an attorney with the Washington, DC-area telecommunications law firm of Haley Bader & Potts, PLC (now part of Garvey Schubert & Barer).
Before practicing law, Ray worked as an independent consultant to the online services industry, advising Internet service providers such as America Online and CompuServe, numerous content providers, trade associations (including the National Association of Home Builders), and start-up ventures regarding legal, technical, and policy issues. Active in technology and privacy issues for many years, the New York Times' online edition profiled him in 1997 as one of the industry's most influential proponents of ethical Internet commerce.
He is a frequent commentator on legal and technology issues involving the Internet and has appeared at numerous conferences and seminars. He is a co-author of the books Internet Privacy for Dummies and Fighting Spam for Dummies and he writes a monthly column for the JupiterMedia family of websites. Ray has testified numerous times before the United States Senate, the United States House of Representatives, the Federal Trade Commission, on numerous television and radio programs, and has served as an expert witness in numerous court cases involving technology and privacy.
A graduate of George Mason University, he received a law degree from the National Law Center at The George Washington University and serves as a member of the National Advisory Council for the George Washington University School of Engineering and Applied Science. He is based in San Francisco, CA.
Integration Specialist, Listrak
Chris Felpel joined Listrak in 2001 after working as Software Engineer for a subsidiary of Avaya Communications. For the past seven years Chris’ focus has been programming and developing new Listrak features and maintaining Listrak’s growing Integration Service offerings. Chris also provides integration support for clients with specialized business requirements and other integration needs.
His professional career outside of Listrak includes extensive research and development work in various areas related to data collection and analysis related to email marketing. The first ever integration of geographical tracking and targeting found within Listrak can be attributed to this work.
CEO, Listrak
Ross Kramer and his father Howard are the founders of Listrak. A serial entrepreneur by nature, Ross has started several marketing technology ventures, the first of which was a web hosting company in his Penn State dorm room. Today Ross serves as the President and Howard the Chief Financial Officer for two leading technology companies; Listrak and Vertex Internet.
Acount Manager, Listrak
Keri Palasz is an account manager in the Professional Services division of Listrak. She consults with clients, guiding them through the process of writing a thoughtful, goal-directed email marketing plan. Keri manages the design, development, and implementation of each email marketing campaign, ushering the project through to deployment.
Prior to joining Listrak, Keri was National Promotions Director for a national food service provider, working with clients including TIAA-CREF, MBNA America, and Johnson & Johnson. In addition to providing marketing and communication services, Keri was responsible for concept development and the design and production of a range of projects including brand identity programs, marketing collateral, and educational tools. Promotions Keri designed and created won numerous national awards, and she was honored with a citation from The NSA for a program created specifically for the agency, Everyone Has Ancestors.
Keri studied marketing at the University of Delaware and website development at Computer Learning Network. She is the owner and founder of eDentalStuff.com, a leading online seller of dental products since 1999.
Director of Product Development, Listrak
Brent Shroyer began working for Vertex Internet after graduating from Kutztown University in 1999. The following year, the company began a new business venture, Listrak Email Marketing, and Brent served as the Creative Director for both companies. In 2006, Brent’s focus remained solely on Listrak as he became the Product Manager of the Listrak product. With his new role, Brent is responsible for establishing the roadmap and timeline for new Listrak features, and he manages the development team. Brent is also part of the marketing team and he specializes in SEO and site analytics, and he publishes a blog at creative.blog.listrak.com.
Marketing Associate, Isaacs Deli
John has been with Isaac’s for 6 years, where he started cooking sandwiches in the kitchen. He now is the only IT employee for the company, with 20 restaurants spread over south-central PA. He designed and maintained the company website, and also does freelance web design and development in his spare time. He is obsessed with reading about web standards, and spends his free time wishing that all email clients would just display HTML emails the same way.
Application Specialist, Listrak
Linda Spar has over 20 years experience in information technology, corporate-level training and program administration. Prior to joining Listrak in July 2007, Linda held training positions with the Marriott Corporation, the University of Maryland Hospital, and the Federal Government. Linda holds a Bachelor of Science Degree from Hood College and a Master of Science Degree from Virginia Tech. She is a former Presidential Management Intern (Class of 1986) and worked for the Executive Office of the President, Office of Management and Budget, and on Capitol Hill. At Listrak, Linda is responsible for training all new users in the software, ensuring that everyone receives a high-quality review of all of Listrak’s features and functions and is well-versed in the basic principles of list management, message authoring and deliverability.
Vice President, Global Channels
Ken oversees Return Path's international operations, direction and growth as well as advises each line of business on development opportunities. He joined Return Path from DoubleClick (email division succeeded by Epsilon) where he was Vice President of Strategic Partnerships. In that capacity, Ken was responsible for all aspects of global partner strategy, management and execution in addition to running the industry's first international email deliverability team located throughout North America, Europe and the Asia Pacific region.
His tenure within the email marketing industry dates back to 1999 when he joined MessageMedia. He has spent the better part of the past eight years fighting spam and advocating on behalf of the online marketing community around the world. Along with being a frequent industry speaker and contributor to leading publications, Ken serves on the board of directors to the Authentication and Online Trust Alliance. He holds a Bachelors of Science degree from the Leonard N. Stern School of Business at New York University.
Director of Digital Marketing, Lawrence & Schiller
Robin is an Interactive Marketing Specialist who manages Lawrence & Schiller’s office in historic Deadwood. She and her marketing team focuses on building innovative, comprehensive online marketing plans and executing these ideas with precision. Plan components include search engine optimization, search engine marketing, online display advertising, dynamic e-mail marketing, social media, web analytics, and evolving technologies.
Prior to joining Lawrence and Schiller in April 2007, Robin worked for Black Hills State University as Director of Online Marketing for the University and Internet Marketing Specialist for the Center for Tourism Research. She also held leadership positions while working for a branding firm (Monigle Associates), a large technology company (5280 Solutions, a division of Nelnet) and a web consulting firm (NeoForte).
Robin graduated from Black Hills State University with a bachelor’s degree in Mass Communications with minors in Business and Speech Communications. She earned my master’s degree in Business Administration from Regis University in Denver, CO.
Interactive Marketing Specialist & Program Manager, eBizITPA
Cathy von Birgelen is the program manager for the newly established eMarketing Learning Center @ eBizITPA where she directs the development of e-marketing curriculum and educational resources targeted to the professional workforce.
As a tech-savvy Strategic Marketing Consultant, von Birgelen has over 20 years of demonstrated business experience in all functions including planning, analysis, marketing and finance. She is a certified email marketing professional with broad experience in all areas of online marketing and business development efforts, Cathy has consulted with many national and regional clients including: GE, Choice Hotels, P&G, Holcombs, Howard Industries, Troyer Farms and Gannon University, Blair.com, Relish, Inc., eDynaQuote.com, Knowledge Park at Penn State Erie and the Center for eBusiness and Advance IT.
Associate Counsel, Digital Policy Group
Justin B. Weiss serves as Associate Counsel to the Digital Policy Group, which manages the Network Advertising Initiative (NAI) and the Email Sender & Provider Coalition (ESPC).
As part of his work for the ESPC, Justin reports to member companies on state, federal and international legislative matters affecting email, and provides individualized support for members’ compliance efforts, with particular emphasis on application of both CAN-SPAM, final and proposed regulations, and international standards.
He has prepared testimony on behalf of the ESPC for the U.S. Federal Trade Commission, and has published privacy commentary as a contributing author in the recent CCH publication Privacy Law in Marketing, and in B2B Magazine.
Director of Retail Insights and Editor-at-Large, Email Experience Council (eec)
Chad White is the Director of Retail Insights and Editor-at-Large at the Email Experience Council (eec), the email marketing arm of the Direct Marketing Association. Chad is the founder and author of RetailEmail.Blogspot, a blog dedicated to tracking the email marketing practices of the largest online retailers. He regularly writes major research reports on email marketing practices and trends, including subscription, welcome email and unsubscribe practices. Chad is an Email Insider columnist for MediaPost and is regularly quoted by Internet Retailer, DM News and other industry news outlets. Prior to joining the eec, he was an editor at financial news service Dow Jones & Co., and before that a managing editor at Condé Nast. Chad has a Master’s in Journalism from New York University.
*Other speakers will be updated as scheduled