2008 Email Marketing Days Schedule

General Session Listrak Certification Technical Track Strategy and Best Practices

Sunday, September 7

5:30 pm - 9:00 pm Registration - SoleFood Restaurant
6:00 pm - 9:00 pm Welcome Reception - SoleFood Restaurant
*Schedule is subject to change

Monday, September 8

7:00 am - 8:30 am Registration
7:30 am - 8:30 am Continental Breakfast
8:30 am - 9:45 am Keynote Address: The State of the Email Marketing Industry
9:45 am - 10:15 am Morning Break
10:15 am - 11:15 am eMarketing: What You Need to Know
11:30 am - 12:00 pm
Training Refresher
(Optional Certification Course)
Listrak Current Events
12:00 pm - 1:00 pm Lunch Break
12:00 pm - 5:00 pm One-to-One Consultations
1:15 pm - 2:15 pm
List Management & Suppression Factors that Impact Deliverability Email Acquisition Strategies Designed to Build & Grow In-House List – Case Study
2:30 pm - 3:30 pm
Profiling & Segmentation Foolproof Methods for Building Accurate Email Lists and Improving Deliverability Building Retail Store Traffic On-Demand with Permission Email – Case Study
3:30 pm - 4:00 pm Afternoon Break
4:00 pm - 5:00 pm
Content Management & WYSIWYG Understanding Authentication, Accreditation, & Certification Email Design & Rendering Strategies
6:30 pm - 10:30 pm Networking Event at Lucky Strike Lanes
*Schedule is subject to change