Listrak Email Marketing

2008 Email Marketing Days Schedule

General Session

Listrak Certification

Technical Track

Strategy and Best Practices

Sunday, September 7

5:30 pm - 9:00 pm	Registration - SoleFood Restaurant
6:00 pm - 9:00 pm	Welcome Reception - SoleFood Restaurant

Monday, September 8

7:00 am - 8:30 am	Registration
7:30 am - 8:30 am	Continental Breakfast
8:30 am - 9:45 am	Keynote Address: The State of the Email Marketing Industry
9:45 am - 10:15 am	Morning Break
10:15 am - 11:15 am	eMarketing: What You Need to Know
11:30 am - 12:00 pm	Training Refresher (Optional Certification Course) Listrak Current Events
12:00 pm - 1:00 pm	Lunch Break
12:00 pm - 5:00 pm	One-to-One Consultations

1:15 pm - 2:15 pm	List Management & Suppression Factors that Impact Deliverability Email Acquisition Strategies Designed to Build & Grow In-House List – Case Study
2:30 pm - 3:30 pm	Profiling & Segmentation Foolproof Methods for Building Accurate Email Lists and Improving Deliverability Building Retail Store Traffic On-Demand with Permission Email – Case Study

3:30 pm - 4:00 pm

Afternoon Break

4:00 pm - 5:00 pm

Content Management & WYSIWYG Understanding Authentication, Accreditation, & Certification Email Design & Rendering Strategies

6:30 pm - 10:30 pm

Networking Event at Lucky Strike Lanes

Tuesday, September 9

7:30 am - 8:30 am	Continental Breakfast
8:30 am - 3:00 pm	One-to-One Consultations

8:30 am - 9:30 am

Dynamic Content Campaigns Why Do Bad Things Happen to My Email? Measured Success: Using Profiling, Metrics, & Reporting Tools for Meaningful Results – eCommerce Case Study

9:30 am - 10:00 am

Morning Break

10:00 am - 11:00 am

Reporting, Analytics, & Advanced Performance Testing Advanced CAN-SPAM & Beyond After the Click: Behavioral Targeting & Dynamic Content - Case Study

11:15 am - 12:15 pm

Configuring Listrak for Maximum Deliverability & Operability Email Integration Strategy Relevancy and Frequency – Engaging Readers with Every Email Send

12:15 pm - 1:15 pm

Lunch Break

1:30 pm - 2:30 pm

Certification Test Automating Targeted Email Campaigns Increasing Conversions through Reputation Best Practices - Case Study

2:45 pm - 3:15 pm

Closing Comments