Listrak Email Marketing

2008 Email Marketing Days Schedule

General Session

Listrak Certification

Technical Track

Strategy and Best Practices

Sunday, September 7

5:30 pm - 9:00 pm	Registration - SoleFood Restaurant
6:00 pm - 9:00 pm	Welcome Reception - SoleFood Restaurant

Monday, September 8

7:00 am - 8:30 am	Registration
7:30 am - 8:30 am	Continental Breakfast
8:00 am - 8:30 am	Breakfast Meeting: Listrak Current Events
8:30 am - 9:30 am	Keynote Address: Optimizing Email Marketing in the New Era of Communication Tools
9:45 am - 10:45 am	eMarketing: What You Need to Know
11:00 am - 12:00 pm	Factors the Impact Deliverability
12:00 pm - 1:15 pm	Lunch Break
1:00 pm - 5:00 pm	One-to-One Consultations

1:15 pm - 2:15 pm	List Management : Understanding Your Data The Changing Landscape of Compliance & Regulation Email Acquisition Strategies Designed to Build & Grow In-House List – Case Study
2:30 pm - 3:30 pm	Profiling & Segmentation: Using Your Data Foolproof Methods for Building Accurate Email Lists Building Retail Store Traffic On-Demand with Permission Email – Case Study

3:30 pm - 4:00 pm

Afternoon Break

4:00 pm - 5:00 pm

Content Management & WYSIWYG: Building Great Emails Why Do Bad Things Happen to My Email? Email Design and Rendering Strategies: Inspiration from the Largest Online Retailers

6:30 pm - 10:30 pm

Networking Event at Lucky Strike Lanes

Tuesday, September 9

7:30 am - 8:30 am	Continental Breakfast
8:30 am - 2:30 pm	One-to-One Consultations

8:30 am - 9:30 am

Dynamic Content Campaigns: Increasing Campaign Relevancy Understanding Authentication, Accreditation, & Certification Measured Success: Using Profiling, Metrics, & Reporting Tools for Meaningful Results

9:45 am - 10:45 am

Reporting, Analytics, & Testing: Tracking Your Data Building Email Campaigns to Mitigate Online Threats After the Click: Behavioral Targeting and Dynamic Content Case Study

11:00 am - 12:00 pm

Configuring Listrak for Maximum Deliverability & Output Email Integration Strategy: Tactics That Work Engaging Readers with Every Email Send – Relevancy Case Study

12:00 pm - 1:15 pm

Lunch Break

1:15 pm - 2:15 pm

Listrak Admin Tips & Tricks Automating Targeted Email Campaigns Increasing Conversions through Reputation Best Practices - Case Study

2:30 pm - 3:00 pm

Closing Comments