Sept. 8th 1:15 pm - 2:15 pm
Catherine Von Birgelen, Interactive Marketing Specialist & Program Manager, eBizITPA
Your house list will out-perform any other lists. Cathy will discuss the most efficient and effective methods and techniques used in order to begin or grow an existing house list. She will also discuss strategies for co-marketing campaigns while giving real-life examples from actual email campaigns. Participants will learn multiple campaigns strategies designed to create and constantly build in-house email subscriber lists and effective strategies for quick list growth.
Sept. 8th 2:30 pm - 3:30 pm
Steve Emory, President, NetworkDirect
Attention Retailers and restaurateurs! Your customers are waiting to hear from you by email. All you need to do is ask their permission! Today’s fastest growing restaurant and retail chains are building huge databases and are using permission e-mail to drive foot traffic to their stores on-demand, when they need it for a fraction of the cost Vs. “traditional” direct response media. Participants will see case studies of how it’s done, and learn how email has evolved into a core strategy for both national and local store marketing campaigns for leading restaurants and retailers.
Sept. 8th 4:00 pm - 5:00 pm
Chad White, Director of Retail Insights & Editor, eec
Are your emails optimized for the five stages of email reading? Are they optimized for images off? Are you making the most out of Email 2.0 elements, like video and blog tie-ins? Drawing upon his research in the retail email space, Chad White will discuss all those issues, presenting examples from major online retailers and stats from his exclusive research. You’ll walk away with improvements that you can implement easily and plenty of ideas for changes to A/B test to determine what your subscribers respond to best.
Sept. 9th 8:30 am - 9:30 am
Keith Brown, Director, Vertex Internet
According to the Direct Marketing Association, email offers online marketers the highest rates of ROI compared to any other marketing channel. With a 25 percent increase in spending expected in 2008, it is set to drive nearly $27 billion in sales. This makes email marketing an integral component of a balanced marketing program. Participants will hear first-hand accounts of how industry leaders like Movies Unlimited and Medalist capture data, profile users, and use metrics and reporting tools to understand their success and plan for sustained growth. Participants will learn how questioning metrics will help them set up meaningful goals, and how they will get more than a performance summary, they will get an action plan for continued success.
Sept. 9th 10:00 am - 11:00 am
Robin Temple – Director of Digital Marketing, Lawrence & Schiller
The convergence of email marketing and analytics has revolutionized the way we communicate with our subscribers. In this session, participants will gain an understanding of how different types of email content lead to web site visitors who convert at very different levels. Robin will show you real statistics from actual email campaigns that track the value of each click, which is especially important if you’re running an e-commerce site. She will also discuss how to use individualized content targeting each subscriber with dynamic content and how it affects subscribers’ clickstream paths through your site as well as their conversion levels.
Sept. 9th 11:15 am - 12:15 pm
John Sico, Marketing Associate, Isaacs Deli
Bruce Alterman, Owner/Operator, The Brickery Grill and Bar
If your sales go up with each email you send, you should just send more emails, right? When the sales needle starts to dip, it’s easy to rush to send an email to your list. If only the frequency equation was so simple. The key to getting your customers to read and listen to your emails is making sure you have something to tell them - every time you click “send.” Who’s going to listen if you have nothing to say? Discuss how to keep your audience interested in what you have to say with every email, every time.
Sept. 9th 1:30 am - 2:30 pm
Andrew Adderley, General Manager of ECommerce, Bahamas Ministry of Tourism
Reputation determines whether or not ISPs deliver your messages to the inbox, junk mail folder, or block it completely, which is why a good reputation is a critical factor that can make or break the success of each and every email send. There are no short cuts to building a good reputation. Andrew will share real-world experiences and lessons learned on how they partnered with Listrak to improve their email reputation to increase open, read, and click-through rates, and overall ROI. He will discuss list management tactics along with relevancy, branding, authenticating, and other best practices, and will show campaign performance results to reinforce that a good reputation leads to increased activity and conversion.