Sept. 8th 11:15 am - 11:15 am
Melissa Campanelli – Editor-in-Chief, eM+C
Deliverabilty. Relevancy. Creativity. List Growth. These are just some of the issues successful e-mail marketers think about every day. This presentation, offered by Melissa Campanelli, Editor-in-Chief of eM+C, a magazine, e-letter and Web site covering digital and interactive marketing, will delve into each of these issues. She will offer insights on each topic based on interviews and research gleaned from her years covering the email marketing space. Topics discussed include: What are some key tips to make sure your e-mail gets delivered to intended recipients? How do you make sure that your messaging is relevant? What types of creative tactics or techniques should you use? How can you grow your email list? Melissa will also discuss future email marketing trends, as well as trends and statistics in the email marketing space.