Automatic / Customized Unsubscribe Link
Email marketing creative resources available:
The Federal CAN-SPAM Law, which was enacted in 2003, requires that all commercial emails must include an “opt-out” (i.e., unsubscribe) link. Listrak keeps you in compliance with CAN-SPAM by including an automatic Unsubscribe Link at the bottom of all emails you send. If any client wishes to unsubscribe from a list, they only need to click on the Unsubscribe Link, and their email address is removed immediately from that list.
In the List Settings for each subscriber list, the Unsubscribe Link is always clicked “on” by default. If you want to create and incorporate a custom Unsubscribe Link in your email templates (such as in a footer, to create a more streamlined look), you can capture the Unsubscribe code through the Support and Information / Code Support menu section.
To fully meet this CAN-SPAM requirement, it is important to ensure that either the Automatic Unsubscribe Link or a custom Unsubscribe Link is always included in every email you send.
For more information, or to see a demo, contact one of our email marketing experts today.
