Profile Templates
Listrak has a number of time saving features that help you build profiles quickly and easily. One of these features gives you the ability to build and save templates that you may reuse as you are entering profiling information for each list.
For example, if you exhibit at a number of trade shows each year, you could build a profiling template that allows you to store the header information for the profiling attributes you collect at each show, such as contact name, email address, company, title, address, phone number, product of interest and lead source. Then, when you return from the show with a number of business cards, you can easily import the correct data without having to rebuild the profiling headers.
However, the information collected at shows might differ from the information you collect from online marketing initiatives. There, the profiling information could contain only the subscribers’ names, companies, email addresses, and the name of the webinar they viewed on your website or the title of a white paper they requested. With Listrak, you can build separate profile templates and use the right ones for each lead source. It’s quick and easy, yet powerful.
For more information, or to see a demo, contact one of our email marketing experts today.
