Profile Management
Profile management resources available:
White Papers:
Improving Relevancy of Email Campaigns: Simplify Data Capture with Dynamic Profiling
Email Marketing Best Practices: Creating Relevant Email Campaigns with Dynamic Content
Dynamic Content Strategy Guide: Five Essential Email Campaigns
Blog:
Listrak 4.2 with Dynamic Profiling and Heatmaps Launched
In order to send relevant emails to your subscribers you must have a detailed profiling and preference data saved on every member of your list. Information, such as locations, favorite products, purchase histories, page views, open times, etc., should be stored as this information allows you to send emails containing the right information at the right time to the right subscribers.
Relevant emails based on contact profiles have much higher open, click-through, and conversion rates than regular one-size-fits-all emails that are sent to your entire list. They also have lower unsubscribe and abuse rates.
Listrak has an extensive profile management system that allows you to capture preference data that was either imported with the list, entered during the online acquisition process, or added as it became available during the course of the relationship. Each of Listrak’s contact-level reports includes the “Add to Profile” function allowing you to capture and store new profiling information, such as the links clicked on in each email, to the contacts profiles automatically. This feature saves a lot of time by eliminating the manual process.
Building and maintaining profiles is really easy with Listrak and it greatly increases campaign performance.
For more information, or to see a demo, contact one of our email marketing experts today.
