Listrak Email Marketing Feature List

Our email platform includes an extensive feature list that is integrated with advanced profiling, reporting, and delivery features that may be customized to meet your exact requirements.

Feature Area List Overview

• Campaign Management
• List Management
• Account Management
• Detailed Reporting
• Deliverability
• Advanced Sender Score Deliverability Tools
• Web API Access

Campaign Management

• HTML Messages
• Built-in HTML WYSIWYG Editor
• Plain Text Messages
• International Character Set Support
• Template Library
• Lockable Templates
• Media Library for Image Hosting
• Message Scheduling
• Email Campaign Organization
• Soft Bounce Resend
• Attachment Support
• McAfee Virus Scanning for Attachments
• Automatic / Customized Pass-Along Function
• Automatic / Customized Unsubscribe Link
• Automatic / Customized Browser Version Link
• List Profile / Segmentation Filter
• One-Off Filter
• To-Name Personalization
• Subject Line Personalization
• Personalization / Mail Merge
• A/B Split Testing
• RSS 2.0 Creation & Syndication
• Social Media Tagging Support
• Content Library
• Event Triggered Messaging
• Dynamic Content System
• Dynamic Profiling
• Test Address
• Review Group
• Spam Score
• Save Message
• Message Preview
• Google Analytics Integration
• List Unsubscribe Header
• URL Personalization

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List Management

• Add / Remove Lists
• Folder Organization
• Single Contact Subscribe / Unsubscribe
• Import List Wizard
• Export List Wizard
• List Contact Search
• List Hygiene
• Contact Suppression System
• Contact Ban
• Double Opt-In
• Customizable Welcome Message
• Customizable Goodbye Message
• Customizable Double Opt-In Message
• Bounced Email Auto Removal
• Abuse Auto Removal via ISP Feedback Loops
• List Administrator Group
• Profile Management
• Profile Templates

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Account Management

• Multi User Accounts
• Role-Based System Access Privilege
• Multi User List Access
• Multi User Template Access
• Abuse Complaint Subscription Management
• Bounce Management
• Corporate Review Group
• System Access to Invoices
• Account Associates Information

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Detailed Reporting

• Message Activity Report
• Interactive Message Activity Graph
• Message Delivery Report
• Domain Delivery Report
• Contact Delivery Report
• Opened Report
• Read Report
• Clicks / Message Tracking Report
• Interactive Message Tracking Graph
• Link Tracking Report
• Dynamic Content Recipe Reports
• Message Bounce Report
• Contact Campaign History Report
• Contact Click History Report
• Message History Report
• Geo Tracking Report
• Geo Tracking Map View
• Visual Click Tracking Overlay
• Visual Tracking - Heatmaps
• Soft Bounce Activity Report
• Message Summary Report
• Contact Activity Report
• Banned Contact Report
• Bounced Contact Report
• Subscribed Contacts Report
• Unsubscribed Contacts Report
• Contact Hygiene Report
• RSS Feed Activity Reports
• Abuse Reporting with Feedback Loops
• Profiling Summary Report
• Profile Segment Report
• Time Frame Report Parameters
• Report Text File Exports
• Report Excel Exports
• Report XML Exports
• Printable PDF Export of Reports

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Deliverability

• Dedicated IP Address
• Dedicated IP Address Pools
• ISP Specific Throttling
• By ISP Performance Reporting
• Hard Bounce Auto Removal
• Soft Bounce Count Resend
• Domain Alias/URL Branding
• SPF
• Sender ID
• Domain Keys / DKIM
• Authentication Audit

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Advanced Sender Score Deliverability Tools

• Blacklist Alert
• 10 Campaign Preview Renderings / month
• 10 Mailbox Monitor Seed List Events / month
• Reputation Monitor

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Web API Access

• The API, or Application Programmer Interface, integrates existing systems, such as ERM, CRM, and online stores, with Listrak’s email marketing software.

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