List Hygiene
Email list hygiene resources available:
White Papers
Email Campaign Workflow: How to Create a Successful Campaign
Your bounce rate directly affects your reputation. If you attempt to send messages that cannot be delivered due to problems, such as invalid email addresses, full inboxes, unknown host, etc., and if you continue to deploy messages to these addresses, you will look like a spammer to ISPs and they will block your messages.
In order to avoid these issues, you must follow good list management procedures. Listrak has a built in List Hygiene tool that automatically corrects common misspellings on messages the first time they bounce so the messages will be delivered on the next attempt. For example, it will correct mistakes in email addresses like “tom@yahoocom”, jen@oal.com, jack@gmail.cm, etc.
This feature will save you a lot of time from searching through your lists to make corrections manually, and it will save your reputation with ISPs.
For more information, or to see a demo, contact one of our email marketing experts today.
