Google Analytics Integration
Email marketing metrics resources available:
Listrak Google Analytics Integration tutorial
Email Marketing Metrics: Optimizing your Goals, Benchmarks, and Statistics
Listrak has integrated Google Analytics with its powerful reporting tools in order to help you gain a better understanding of your subscribers’ online habits, which will allow you to better predict future responses.
Google Analytics allows you to tie information such as goal conversion and average amount of pageviews back to a specific email address or email campaign, something which cannot be done through email marketing reports alone as they can only track as far as a click-through on an email message. Google Analytics takes over at that point by reporting on the web pages that each subscriber visited after clicking through the message, including how long each page was viewed, the order the pages were viewed, and goals (such as purchase, request for information, download, etc.) that were completed.
Knowing these metrics takes the guesswork out of your reports. But it also gives you valuable insight into your subscribers’ viewing and purchasing habits that can be used to develop more relevant email campaigns and landing pages in the future. Also, it gives you the information you need to create specific remarketing campaigns directly targeted to the subscribers that have shown interest in your previous offer.
For more information, or to see a demo, contact one of our email marketing experts today.
