Geo Tracking Map View
Listrak pioneered geographical tracking of campaign performance data to allow email marketers to visually identify campaign performance on maps of the United States, Canada, Europe, or the world. That way, you have a quick snapshot of which regions are responding to your messages the most, and which regions you are missing.
The Geo Tracking Map feature is available through the Message History Report or the Geo Tracking Report.
You may set the report parameters to show the opens, reads, or clicks on the four different map views. The report looks like a heat map as the areas that generate the most clicks are bright red in color while areas with fewer clicks are a cooler blue shade.
Currently the report shows the information down to the state level, but soon the report will go to the zip code level so you may generate the reports to an even greater level of detail.
For more information, or to see a demo, contact one of our email marketing experts today.
