Double Opt-In
The double opt-in process is an email marketing best practice as it greatly reduces the number of emails that bounce as it verifies all email addresses before adding them to the list. It also greatly reduces the number of spam complaints as it gives subscribers the opportunity to choose to remain off of the list simply by ignoring the confirmation email.
Listrak has an integrated double opt-in process that makes it easy to send automated confirmation emails to every new subscriber. Enabling this feature will send all contacts an automatic email message after they subscribe to your online list. This message will contain a link that they have to click in order to confirm that they want to join the list.
If you have a profiling-enabled account, the new contact will be asked to fill in any header data that you have set up for this list before the subscription is confirmed. If your account does not have profiling enabled, or if you have not set up the profile headers, the new contact will see the subscription confirmation message immediately.
It is quick and easy and it really helps you manage your lists effectively and efficiently.
For more information, or to see a demo, contact one of our email marketing experts today.
