Related resources:
Features:
Profile Management
Contact Campaign History Report
White Papers
Improving Relevancy of Email Campaigns: Simplify Data Capture with Dynamic Profiling
The more you know about your subscribers, the more targeted and relevant your emails can be. That’s why Listrak provides extensive contact profiling features. Contact profiles are broken down into three separate sections, including profile data, campaign history, and click history, in order to make it easy and quick to view, manage, and use the different types of data.
The Contact Click History Report captures and stores all of the links that contacts click on in your messages. This way, you know what information each contact is interested in learning more about so you can target them with similar messages. The click history profile report also shows the names of the lists the subscriber is on, the subject lines of the emails that were sent, the link names the subscriber clicked on, the time and date of the click, and the link type. You may even define your search criteria by date and time range so you may view as much of the data as you need at a given time.
For more information, or to see a demo, contact one of our email marketing experts today.

