eMarketer Finds Success by Outsourcing Email Marketing
Technical and deliverability issues lead online publisher to abandon in-house system
eMarketer, a digital marketing intelligence service, provides research, data analysis, and trending reports to a unique monthly audience of over 150,000 marketing, media, advertising, and business decision-makers. Its Daily Newsletter has more than 109,000 subscribers and its FYI dedicated emails have more than 100,000 subscribers – resulting in more than 200,000 emails each day. As eMarketer grew and email marketing best practices and rules evolved, the company began to have deliverability issues and realized it needed more than its in-house solution. eMarketer chose Listrak to leverage its email marketing knowledge, expertise, and intuitive platform.
eMarketer chose Listrak to improve its email marketing ROI and deliverability. Listrak worked to ensure eMarketer’s emails reach every inbox intact by using the platform’s built-in deliverability tools, including bounce management, domain reporting, Spam Score, automatic branding and authenticating audit, active whitelisting, abuse reporting and feedback loops. Using Listrak’s advanced profiling and segmentation engine, eMarketer is now able to easily sort its lists and manage unsubscribes. And Listrak’s robust reports enable eMarketer to share individual campaign results with their advertisers in a visual overview.
While the email marketing platform solved eMarketer’s technical and deliverability issues, what truly impressed it the most was Listrak’s outstanding service and responsiveness. This partnership was the first outsourcing relationship eMarketer entered into; and Crystal Gurin, eMarketer’s Vice President and Publisher, recalls, “Listrak gave us the confidence we needed. We recognized their leadership in the email industry, but we appreciated their guidance, expertise, and awareness of our strategies and requirements. They’re always available to us, and the level of service is exceptional. They make us look good to our advertisers and subscribers.”
eMarketer has steadily grown its subscriber base and email marketing has become its largest ad revenue source. Capitalizing on the success of using dedicated emails for advertisers, eMarketer implemented a webinar series and has achieved great success driving registrations through email. Using Listrak’s email marketing solution, eMarketer has increased the effectiveness and efficiency of its email initiatives and experiences tremendous success through this channel.
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